The OKADA MAN is a permanent fixture in the streets of Lagos. He rides his motorcycle, getting passengers from point A to B as quickly as possible.

Despite being outlawed by the government, Okada drivers ignore the fear of penalty, commuting Nigerians of all economic classes with a confidence matched in their style. Often working for menial wages, the OKADA MAN shops second-hand, wears knock-offs, and styles his damn himself.

The concept was ideated by Baingor Joiner, who was inspired by the air of defiance of our protagonists, their resourceful ingenuity and fashion-forward approach to indiviudal style. OKADA MAN isn’t just a showcase of stylistic flair, but also an intrigue into the penetration of western fashion into the African style lexicon.

Director, Justice Nnanna. Full credits below. SHOWStudio Q&A here.